From 1997 to 2007 I dreamed of having a Sony VX2000 with a Century .3X wide angle lens. This was the go to set up for skateboard and bmx filmers that I looked up to. Some of the most influential videos were shot on this camera set up and I would always go where any other young filmmaker could go to gaze at these beauties of video technology, big box technology stores like Best Buy and Fry’s. The crazy thing was that my friends and I would go to these stores to drool over these cameras about once a month. The camera aisles were always full of tech dads, video producers, families and then us. We would have to wait for the other skaters/bmx’ers to move on before we’d get a chance to get our sweaty hands on these cameras and dream about the videos we’d make if we only had that camera.
Recently, I was in Fry’s in North Houston to pick up some HDMI adapters for a multi-camera production I was working on in San Francisco. I had to go through the camera aisle to get to where all the HDMI cables and accessories were and I was momentarily shocked to see that the state of the camera world had drastically changed. To my dismay, this playground of cameras and imagination had been reduced to an aisle of what seemed like empty coffins. The irony of all this was that while I was away online reading all the reviews, watching all the camera shoot-outs and shopping through tech specs I had missed this dramatic change.
Perhaps, since the people that make up the camera market’s attention is now on mobile devices and that the new craze will be the speed, quality and mobility of producing content straight from a mobile device that fits in your pocket. These truly are wild times in technology growth and adopting new techniques to produce the same type of content I was more than 13 years ago.