Walter P Moore Stories
STORIES FOR SUCCESS
Greetings Rick, I hope this microsite finds you well and energized. This page was made solely for you as a means to capture the highlights of our conversation on Friday. Below you'll see the takeaways from stories for success to the challenges and finally the opportunity for the future. Inspiring the global firm to happily transition over the next 2-5 years to a 'story first' vision is a quest I want to personally play a role in.
Architecture photographer story:
From technology stories to commercials. I've produced, directed and created content with direct and virtual collaboration with my clients. These stories have successfully scaled from the largest lift and complexity down to the smallest tweet. My background in commercial filmmaking, corporate short form documentary, and social media content creation would be a direct benefit to the challenges to follow.
CHALLENGES
The top challenges that marketers face today is infinite options and a constant tsunami of requests. I listened to your challenges.
"That's how we've always done things." A blocked mindset. In order to successfully transition into a new vision that often feels inverted to the current way of doing things needs a coach to guide the team to practice, evolve, and grow.
"We can just do it ourselves." Painful sprouts or fruitful futures? Teams that have creative capabilities could possibly risk damaging the larger brand without guidance and direction. Is there an opportunity to cultivate change instead of blocking innovative growth?
Video introduction for a new office location:
I've facilitated projects that teach the creative process, stood up project management platforms back end systems, and enabled internal stakeholders to create their own content from a front end 'library' of approved content. My experience in the enterprise gave me the gift of understanding the scales of bringing a vision to life from, "cupcake, to cake, to wedding cake."
A "STORY FIRST" CREATIVE LEADER
At the end of the day, we both see this gap not as a problem, but as an opportunity for growth and evolution. From my point of view a role such as a creative director, marketing coordinator or story producer may be responsible for:
-Coordinating between the practice and outside vendors to develop strategy, content mix, and marketing calendar.
-Discerning and reducing the necessary story elements of for the success of each platform.
-Collaborating with cross-functional teams to craft compelling stories that satisfy varying business needs.
-Inspire, invigorate, and lead a creative team to practice a ‘story first’ creative process.
Bringing a new idea to life:
My experience, qualifications, and talents that align to solving these challenges can best be summarized as:
Ideation: generating new ideas from business challenges.
Adaptability: the flexibility to go with the flow and reorienting when necessary.
Strategy: defining and aligning team members into alternative ways to doing things.
Input: the ability to rapidly scan the opportunities available and the leadership qualities to be decisive.
Learner: continuously improving and evolving best practices for all facets of the creative process.
MY OBJECTIVE FOR THE FUTURE
My objective for the future is to serve a design/build firm where I can lead the production of story driven content to satisfy the business needs. The years I've spent harnessing my craft have evolved from video production, to digital marketing manager and finally into a strategic and creative leader.
